How can crowdfunding connect manufacturers and technologists?


By Kathy Webster, Correspondence for MT360

Crowdfunding, the approach to funding a project by raising small amounts of money from individuals, is an alternative way to finance entrepreneurial projectsEnzo Njoo, hardware outreach manager at the crowdfunding company Indiegogo, has helped hundreds of technologists bring ideas to market.

At the upcoming premier event MT360, Njoo will outline how manufacturers can use crowdfunding to actualize projects at any stage as well as explain manufacturing hardware to entrepreneurs and software developers in his presentation Go Direct to Consumer with Indiegogo. A new event connecting manufacturers to the software developers and investors of Silicon Valley, MT360 aims to accelerate the integration of emerging technologies into manufacturing. MT360 takes place from May 12 – 14, 2020, in Santa Clara, Calif.

During his talk, Njoo will outline the role of crowdfunding as a tool to discover real-world market validation for hardware products, in order to inform entrepreneurs through the mass-production process. Njoo consults on direct to consumer hardware strategies with primary emphasis on crowdfunding and marketing. In the last six years, he has helped launch some of the most successful crowdfunding campaigns including Coin, Tile, Onyx, and Holo, raising more than $40 million in funding combined.

Njoo chose MT360 as a platform to speak to spread the word about the importance of understanding the hardware of manufacturing to entrepreneurs unfamiliar with the industry. Njoo will share insights from experienced entrepreneurs who have successfully navigated the go-to-market process.

“My hope is that attendees will learn how to establish performance benchmarks both on the marketing side and product development side to be ready for a product launch,” says Njoo. “Manufacturing is a critical step in helping to realize burgeoning technologies that are invented by entrepreneurs everywhere and crowdfunding is the portal that helps to lower the barriers to entry.”

MT360 brings traditional manufacturers, non-traditional tech companies, and venture capitalists into one conference to learn about transformative technologies that will intersect all three worlds.

  • Cognitive Automation – A spectrum of AI or data-related tools that enable automation systems to sense and react to information.

  • Additive Manufacturing – Several related technologies that enable manufacturers to create complex parts and fixtures through 3D printing.

  • Augmented Reality – Technologies that use digital displays to assist with manual tasks.

  • Digital Thread – Electronic connections that allow manufacturing information to follow a product through its entire production process.

In addition to the speakers and panel discussions, MT360 will host a Virtual Factory, which will showcase companies involved in every aspect of these technologies. Attendees can visit and interact with software companies, hardware companies, complete AR-platform providers, and smart manufacturing.

Space is limited.  Register today at

MT360, May 12 – 14, 2020, Santa Clara, Calif.