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Thought Leadership


Head of 3D Print Software Business
HP Inc.


Luis Baldez is the Software Strategy Program Manager for HP’s 3D printing business, headquartered in Barcelona, Spain.

In this role Luis oversees all the execution of HP’s 3D printing software strategy, including new product developments, research projects and strategic partnerships with software companies around the globe. Luis is one of the pioneers of the 3D printing activities in HP, having worked as Chief Engineer for the HP Designjet 3D printer launched in 2010 and as Project Manager for the Multi Jet Fusion customer and technology investigations.

Previously Luis has held several engineering and management positions in the HP Large Format Printing R&D lab. He holds a BSc degree of Electronics Engineering from University of Brasilia, Brazil.